Give a present – and take it away

It is amazing how many people do not fully understand this simple and yet incredibly effective principle.

It is VERY simple to understand but like everything it has levels of understanding and application.

It can be extremely subtle or very exaggerated – it depends on the situation entirely – but THE PRINCIPLE remains the same throughout.

It can be used to almost guarantee a certain response – that you are, of course, waiting for – so that you can capitalise on it.

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